The Project

  • Development


  • Interactive Design


Branding, Design, Project Management

The city-wide initiative seeks to bring 100,000 people out of poverty by 2025. The project came to us by way of our friends at J2, who asked us to develop this digital experience as part of a multi-phase rollout.

Working in tandem with the content and design teams at J2, we first launched a landing page to generate buzz around the initiative. Then, we deployed a microsite that revealed a bit more and called for local community members to pledge their support. Finally, we launched the full website, complete with custom animations and transitions that helped communicate the Promise’s data-driven, concerted approach to ending poverty in our hometown.